BiruDaun Web Studio

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DENPASAR, Indonesia – 14. August 2020

Transcript / speech notes: Digital Marketing during Pandemic

  1. What is digital marketing and what is involved, especially during Covid-19
  • Do you know your audience during Covid-19?
  • Is this audience big enough?
  • Do you have the right products and property for this audience right now?
  • Is your web page ready for digital marketing?
    • Right content & promos?
    • Smooth and right page speed, performing and error free
  • What’s is your business model and budget for digital marketing?
    • Professional Digital Marketing start from USD 1.000 per months
    • You don’t have it? Just run posts at Instagram, Facebook groups or others which fits your biz
  • Run for the moment a little bit digital marketing (aka branding) for Post-Covid-19 times
    • Since we do not know when Covid-19 goes away, you need to monitor picking up markets in your website analysis
    • Run a small budget for branding: Keep future customers dreaming about Bali, your properties, your promos and packages
  1. Some additional words to SEO, website analysis, etc
  • How to improve hotel’s organic visibility in Google:
    • There is no simple and quick solution around, but Google honors things like:
      • write regular content about your property, products and promos
      • write for humans, not for bots
      • write for your web page and push it into other channels too (Fb, IG etc)
    • if you have budget, hire a SEO copywriter
  • SERP optimizations: Your position at Google – this need budget
  1. Always consult your analysis to see your market and to see visitor’s behavior and patterns
  • Do not think about “conversion”-tracking – generally spoken: this is not working while COVID-19, since this need bigger amount of data and bookings
  • But monitor your campaign and posts, this tell you what can work well or not
    • Add tracking information to all of your published links
  1. Is it worth to make promotions during pandemic?
  • If you are happy with a 5-10% average occupancy, then this cash-flow helps to maintain the property operation and keep it in good shape for post-Covid-19 time
  • We have seen both: Open and closed properties, which makes mostly sense, plus some exceptions
  • Adjust your expectations: We will not see the same tourist patterns for 2020 and 2021 what we had in 2019
    • Prepare for FITs
    • Prepare for niche markets
    • Be happy and stay healthy

Last but not least:

  1. Tweak your website to meet customers’ expectations with and after Covid-19: add Covid-19 information, all pdf file for menu, terms, tv, etc on the site (people/guest do not need to touch anything)

Our thanks go to the Committee Of L.E.S:

  • WB. Prayoga, Seminyak Paradiso
  • Gede Suwardana, MAJA Experience
  • Gede Pastiama, Adi Dharma Group
  • Yoga Wibawa, Bali Mandira
  • Jo Hendro, Sun Island Bali Group (SIS & SIGG)
  • Wisnu, Zin Canggu Management
  • Ganggang Yudy Istirawan, Fontana Hotel Bali
  • Putu Maheswara, J4 Hotel Legian
  • Octo Refa, The ONE Legian & Hotel Villa Lumbung
  • Sri Kesuma, Fashion Hotel
  • Yuli, Bliss Surfer Hotel
  • I Gusti Agung Istriyanti, Legian Paradiso Hotel

Quality services meet or might exceed customer expectations. Empirical studies have shown that good service quality improves economic competitiveness.

The most important aspects of quality are anchored in the concept of quality management and these are equated with a culture. There are many aspects of quality in a business context, although primarily the idea is that the business produces something, like our services. These services and their creation include many types of processes, procedures, equipment, and investments, all of which fall under the quality umbrella.