{"id":4320,"date":"2021-02-09T13:13:22","date_gmt":"2021-02-09T05:13:22","guid":{"rendered":"https:\/\/www.indonesia-digital-marketing.com\/?p=4320"},"modified":"2021-02-12T10:33:39","modified_gmt":"2021-02-12T02:33:39","slug":"making-it-easier-to-reach-the-right-customers-on-search","status":"publish","type":"post","link":"https:\/\/www.indonesiadigitalmarketing.id\/making-it-easier-to-reach-the-right-customers-on-search\/","title":{"rendered":"Making it easier to reach the right customers on Search"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4320\" class=\"elementor elementor-4320\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd6283e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cd6283e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc641bc\" data-id=\"cc641bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50f4b4a elementor-widget elementor-widget-text-editor\" data-id=\"50f4b4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Source: <a href=\"http:\/\/support.google.com\/google-ads\/answer\/10346549\/\" target=\"_blank\" rel=\"noopener\">http:\/\/support.google.com\/google-ads\/answer\/10346549\/<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e4a6f elementor-widget elementor-widget-text-editor\" data-id=\"e6e4a6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"\" data-outlined=\"false\">At the heart of Google Ads is our ability to connect businesses with the people who are looking for what they have to offer. Whether they\u2019re searching for \u201ctakeout restaurants\u201d\u2014which have grown more than 5,000% year over year<sup>1<\/sup>\u2014or something Google has never seen before\u2014which makes up 15% of queries every day<sup>2<\/sup>\u2014people expect to find the products and services they\u2019re looking for.<\/p><p class=\"\" data-outlined=\"false\">Over the years, we\u2019ve improved our understanding of intent to make it easier for you to reach your customers. For example, your keywords can now match to\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9426627\" target=\"_blank\" rel=\"noopener\">the meaning of a search<\/a>, and broad match is now more effective at driving performance\u2013especially when paired with\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7065882\" target=\"_blank\" rel=\"noopener\">Smart Bidding<\/a>. With these improvements, we\u2019ve seen that phrase match and broad match modifier often serve the same use cases, and that you can reach more of the right customers through a combination of the two.<\/p><p>That\u2019s why, starting in two weeks,\u00a0<strong>we&#8217;re rolling out changes to\u00a0<\/strong><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7478529#phrase\" target=\"_blank\" rel=\"noopener\"><strong>phrase match<\/strong><\/a><strong>\u00a0and\u00a0<\/strong><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7042511\" target=\"_blank\" rel=\"noopener\"><strong>broad match modifier<\/strong><\/a><strong>\u00a0that make it easier for you to reach your customers<\/strong>, no matter how they\u2019re searching.\u00a0<\/p><h4 class=\"\" data-outlined=\"false\">Simplifying match types<\/h4><p>Today, you\u2019re able to reach people with the following keyword match types:<\/p><ul><li>Exact match for precision<\/li><li>Broad match for reach<\/li><li>Phrase match and broad match modifier for a balance of both<\/li><\/ul><p>To give you more control and better reach, we\u2019re bringing the best of broad match modifier into phrase match. As a result, phrase match will expand to cover additional broad match modifier traffic, while continuing to respect word order when it\u2019s important to the meaning. This makes it easier to reach customers and manage keywords in your account.<\/p><p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10346549\/\" target=\"_blank\" rel=\"noopener\">&lt;read more&gt;<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7d9f9 elementor-widget elementor-widget-text-editor\" data-id=\"6f7d9f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Source: <a href=\"http:\/\/support.google.com\/google-ads\/answer\/10346549\/\" target=\"_blank\" rel=\"noopener\">http:\/\/support.google.com\/google-ads\/answer\/10346549\/<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Over the years, we\u2019ve improved our understanding of intent to make it easier for you to reach your customers. For example, your keywords can now match to the meaning of a search, and broad match is now more effective at driving performance\u2013especially when paired with Smart Bidding. With these improvements, we\u2019ve seen that phrase match and broad match modifier often serve the same use cases, and that you can reach more of the right customers through a combination of the two.<\/p>\n","protected":false},"author":1,"featured_media":2408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[204,203,167,201,202],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/posts\/4320"}],"collection":[{"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/comments?post=4320"}],"version-history":[{"count":0,"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/posts\/4320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/media\/2408"}],"wp:attachment":[{"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/media?parent=4320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/categories?post=4320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/tags?post=4320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}