{"id":3873,"date":"2020-08-14T10:59:43","date_gmt":"2020-08-14T02:59:43","guid":{"rendered":"https:\/\/www.indonesia-digital-marketing.com\/?p=3873"},"modified":"2020-09-06T11:07:08","modified_gmt":"2020-09-06T03:07:08","slug":"l-e-s-webinar-3rd-session-pak-kriss-and-anang-covid-19-and-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.indonesiadigitalmarketing.id\/l-e-s-webinar-3rd-session-pak-kriss-and-anang-covid-19-and-digital-marketing\/","title":{"rendered":"L.E.S Webinar 3rd Session &#8211; Pak Kriss and Anang &#8211; Covid-19 and Digital Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3873\" class=\"elementor elementor-3873\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-640d9566 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"640d9566\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b60758d\" data-id=\"2b60758d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bd5bfc8 elementor-widget elementor-widget-text-editor\" data-id=\"6bd5bfc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tDENPASAR, Indonesia &#8211; 14. August 2020\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-652aef2c elementor-widget elementor-widget-text-editor\" data-id=\"652aef2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: center;\">Transcript \/ speech notes: Digital Marketing during Pandemic<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc5f88f elementor-widget elementor-widget-text-editor\" data-id=\"1bc5f88f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><strong>What is digital marketing and what is involved, especially during Covid-19<\/strong><\/li><\/ol><ul><li>Do you know your audience during Covid-19?<\/li><li>Is this audience big enough?<\/li><li>Do you have the right products and property for this audience right now?<\/li><li>Is your web page ready for digital marketing?<ul><li>Right content &amp; promos?<\/li><li>Smooth and right page speed, performing and error free<\/li><\/ul><\/li><li>What\u2019s is your business model and budget for digital marketing?<br \/>Budgeting:<ul><li>Professional Digital Marketing start from USD 1.000 per months<\/li><li>You don\u2019t have it? Just run posts at Instagram, Facebook groups or others which fits your biz<\/li><\/ul><\/li><li>Run for the moment a little bit digital marketing (aka branding) for Post-Covid-19 times<ul><li>Since we do not know when Covid-19 goes away, you need to monitor picking up markets in your website analysis<\/li><li>Run a small budget for branding: Keep future customers dreaming about Bali, your properties, your promos and packages<\/li><\/ul><\/li><\/ul><ol start=\"2\"><li><strong>Some additional words to SEO, website analysis, etc<\/strong><\/li><\/ol><ul><li>How to improve hotel\u2019s organic visibility in Google:<ul><li>There is no simple and quick solution around, but Google honors things like:<ul><li>write regular content about your property, products and promos<\/li><li>write for humans, not for bots<\/li><li>write for your web page and push it into other channels too (Fb, IG etc)<\/li><\/ul><\/li><li>if you have budget, hire a SEO copywriter<\/li><\/ul><\/li><li>SERP optimizations: Your position at Google \u2013 this need budget<\/li><\/ul><ol start=\"3\"><li><strong>Always consult your analysis to see your market and to see visitor\u2019s behavior and patterns<\/strong><\/li><\/ol><ul><li>Do not think about \u201cconversion\u201d-tracking \u2013 generally spoken: this is not working while COVID-19, since this need bigger amount of data and bookings<\/li><li>But monitor your campaign and posts, this tell you what can work well or not<ul><li><strong>Add tracking information to all of your published links<\/strong><\/li><\/ul><\/li><\/ul><ol start=\"4\"><li><strong>Is it worth to make promotions during pandemic?<\/strong><\/li><\/ol><ul><li>If you are happy with a 5-10% average occupancy, then this cash-flow helps to maintain the property operation and keep it in good shape for post-Covid-19 time<\/li><li>We have seen both: Open and closed properties, which makes mostly sense, plus some exceptions<\/li><li>Adjust your expectations: We will not see the same tourist patterns for 2020 and 2021 what we had in 2019<ul><li>Prepare for FITs<\/li><li>Prepare for niche markets<\/li><li>Be happy and stay healthy<\/li><\/ul><\/li><\/ul><p><strong>Last but not least:<\/strong><\/p><ol start=\"5\"><li>Tweak your website to meet customers\u2019 expectations with and after Covid-19: add Covid-19 information, all pdf file for menu, terms, tv, etc on the site (people\/guest do not need to touch anything)<\/li><\/ol><h3>Our thanks go to the Committee Of L.E.S:<\/h3><ul><li>WB. Prayoga, Seminyak Paradiso<\/li><li>Gede Suwardana, MAJA Experience<\/li><li>Gede Pastiama, Adi Dharma Group<\/li><li>Yoga Wibawa, Bali Mandira<\/li><li>Jo Hendro, Sun Island Bali Group (SIS &amp; SIGG)<\/li><li>Wisnu, Zin Canggu Management<\/li><li>Ganggang Yudy Istirawan, Fontana Hotel Bali<\/li><li>Putu Maheswara, J4 Hotel Legian<\/li><li>Octo Refa, The ONE Legian &amp; Hotel Villa Lumbung<\/li><li>Sri Kesuma, Fashion Hotel<\/li><li>Yuli, Bliss Surfer Hotel<\/li><li>I Gusti Agung Istriyanti, Legian Paradiso Hotel<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-417f9a5b elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"417f9a5b\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;speed&quot;:1000,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.indonesiadigitalmarketing.id\/wp-content\/uploads\/2020\/08\/LES-Session-Online-August-2020-e1597376682942-768x516.jpeg\" alt=\"Pak Kriss &amp; Anang, 3rd L.E.S Web Session\" \/><figcaption class=\"elementor-image-carousel-caption\">Pak Kriss &amp; Anang, 3rd L.E.S Web Session<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.indonesiadigitalmarketing.id\/wp-content\/uploads\/2020\/08\/LES-Session-Bali-Arrivals-August-2020-768x349.jpeg\" alt=\"Digital Marketing &amp; SEO during Covid-19\" \/><figcaption class=\"elementor-image-carousel-caption\">Digital Marketing &amp; SEO during Covid-19<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645f4b3c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"645f4b3c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! 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August 2020 Transcript \/ speech notes: Digital Marketing during Pandemic What is digital marketing and what is involved, especially during Covid-19 Do you know your audience during Covid-19? Is this audience big enough? Do you have the right products and property for this audience right now? Is your web page ready [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[145,1],"tags":[179,173,180,184,178,165,181,168,174,177,171,163,182,169,160,183,185,157,172,150],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/posts\/3873"}],"collection":[{"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/comments?post=3873"}],"version-history":[{"count":0,"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/posts\/3873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/media\/3718"}],"wp:attachment":[{"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/media?parent=3873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/categories?post=3873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indonesiadigitalmarketing.id\/wp-json\/wp\/v2\/tags?post=3873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}